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video content has a longer life span than traditional editorial & advertising content
|Amy Oestreicher in Gutless & Grateful|
"Except that now I was telling my own story rather than playing an ingénue in Guys & Dolls. Now I was a solo performer."
"But I think the most important (and difficult) thing for me was patience."
"Suddenly, I was telling my story in my own words."
"Since email is your first line of attack in reachng media, address each one personally and personably. Do not gang-blast the same story pitch/release to everyone on your media list."
"If you have an idea for a story pitch while you are out and about, email it to yourself."
"Do NOT send the same photo to everyone."
|Rebecca Perry [credit: Rebecca Perry]|
|Erin Singleton in SUPER MORTAL|
|Diana Shortes in White Sauce and Diaper Babies [photo credit: Louis Maistros]|
|[photo credit: Louis Maistros]|